{"id":9083,"date":"2021-11-27T13:46:38","date_gmt":"2021-11-27T09:46:38","guid":{"rendered":"https:\/\/jcatrademarkuae.com\/zh\/?p=9083"},"modified":"2022-01-25T13:50:23","modified_gmt":"2022-01-25T09:50:23","slug":"power-of-trademark-search-key-lessons-from-facebooks-rebranding-fiasco","status":"publish","type":"post","link":"https:\/\/jcatrademarkuae.com\/zh\/power-of-trademark-search-key-lessons-from-facebooks-rebranding-fiasco\/","title":{"rendered":"\u5546\u6807\u641c\u7d22\u7684\u529b\u91cf\uff1aFacebook \u54c1\u724c\u91cd\u5851\u60e8\u8d25\u7684\u5173\u952e\u6559\u8bad"},"content":{"rendered":"

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\u5982\u4f55\u5728\u963f<\/strong>\u8054\u914b\u8fdb\u884c\u5546\u6807\u68c0\u7d22<\/strong>\uff1f<\/strong><\/h2>\n

\u4f20\u7edf\u4e0a\uff0c\u8fea\u62dc\u7684\u5546\u6807\u4ee3\u7406\u4eba\u8fc7\u53bb\u5e38\u5e38\u4eb2\u81ea\u5230\u5546\u6807\u5c40\u8fdb\u884c\u5546\u6807\u68c0\u7d22\u3002\u4ed6\u4eec\u8fc7\u53bb\u5e38\u5e38\u901a\u8fc7\u67e5\u770b\u5b98\u65b9\u5546\u6807\u516c\u62a5\u6765\u6d4f\u89c8\u6709\u51b2\u7a81\u7684\u5546\u6807\u3002\u7136\u800c\uff0c\u4ece 2018 \u5e74\u5f00\u59cb\uff0c\u968f\u7740\u5728\u7ebf\u95e8\u6237\u7f51\u7ad9\u7684\u5f15\u5165\uff0c\u963f\u8054\u914b\u8fea\u62dc\u7684\u5546\u6807\u68c0\u7d22\u670d\u52a1\u53d8\u5f97\u66f4\u52a0\u9ad8\u6548\u3002<\/p>\n

\u73b0\u5728\uff0c\u6ce8\u518c\u5546\u6807\u4ee3\u7406\u4eba\u53ef\u4ee5\u901a\u8fc7\u67e5\u770b\u5728\u7ebf\u5546\u6807\u6ce8\u518c\u7c3f\u5728\u8fea\u62dc\u8fdb\u884c\u5546\u6807\u641c\u7d22\u3002\u901a\u5e38\uff0c\u4ee5\u4e0b\u65b9\u6cd5\u7528\u4e8e\u68c0\u67e5\u662f\u5426\u5b58\u5728\u6613\u6df7\u6dc6\u7684\u76f8\u4f3c\u5546\u6807\uff1a<\/p>\n

1. <\/strong>\u76f8\u540c\u7684\u5546<\/strong>\u6807\u68c0<\/strong>\u7d22<\/strong><\/h3>\n

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2. <\/strong>\u76f8\u4f3c\u5546<\/strong>\u6807\u68c0<\/strong>\u7d22<\/strong><\/h3>\n

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3. <\/strong>\u5546<\/strong>\u6807\u67e5\u8be2\u4e0e\u610f<\/strong>\u89c1<\/strong><\/h3>\n

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4. <\/strong>\u7d22\u5f15\u641c\u7d22<\/strong><\/h3>\n

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5. <\/strong>\u5728\u7528<\/strong>\u9a8c\u8bc1\u641c<\/strong>\u7d22<\/strong><\/h3>\n

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\u5728\u8fea\u62dc\u5546<\/strong>\u6807\u4ee3\u7406\u4eba\u7684\u5e2e\u52a9\u4e0b\u907f\u514d\u54c1\u724c\u91cd\u5851\u60e8<\/strong>\u8d25<\/strong><\/h3>\n

Facebook \u9762\u4e34\u7684\u54c1\u724c\u91cd\u5851\u707e\u96be\u5bf9\u5168\u7403\u6bcf\u4e2a\u54c1\u724c\u6240\u6709\u8005\u6765\u8bf4\u90fd\u662f\u4e00\u4e2a\u6559\u8bad\u3002\u4f46\u662f\uff0cFacebook\u662f\u4e00\u5bb6\u5927\u516c\u53f8\uff0c\u4ed6\u4eec\u6709\u80fd\u529b\u652f\u4ed8\u5bf9\u65b9\u8981\u6c42\u7684\u548c\u89e3\u8d39\u7528\u3002\u4f46\u662f\uff0c\u5982\u679c\u5728\u963f\u8054\u914b\u9762\u4e34\u5546\u6807\u4fb5\u6743\u8bc9\u8bbc\uff0c\u4e2d\u5c0f\u4f01\u4e1a\u548c\u521d\u521b\u4f01\u4e1a\u5c06\u6c38\u8fdc\u65e0\u6cd5\u627f\u53d7\u5982\u6b64\u5927\u7684\u91d1\u94b1\u548c\u65f6\u95f4\u635f\u5931\u3002\u66f4\u597d\u7684\u9009\u62e9\u662f\u5728Jitendra \u77e5\u8bc6\u4ea7\u6743 (JIP)\u7b49\u5546\u6807\u4ee3\u7406\u673a\u6784\u7684\u5e2e\u52a9\u4e0b\uff0c\u5728\u963f\u8054\u914b\u8fea\u62dc\u8fdb\u884c\u5546\u6807\u68c0\u7d22\u3002<\/p>\n

JIP \u662f\u8fea\u62dc\u548c\u963f\u8054\u914b\u9886\u5148\u7684\u5546\u6807\u68c0\u7d22\u670d\u52a1\u63d0\u4f9b\u5546\u3002\u6211\u4eec\u62e5\u6709\u4e00\u652f\u9ad8\u7d20\u8d28\u7684\u5546\u6807\u987e\u95ee\u56e2\u961f\uff0c\u4ed6\u4eec\u7cbe\u901a\u963f\u8054\u914b\u5546\u6807\u6cd5\u548c\u5546\u6807\u5c40\u5236\u5b9a\u7684\u6807\u51c6\u7a0b\u5e8f\u3002\u6211\u4eec\u63d0\u4f9b\u5546\u6807\u6ce8\u518c\u3001\u5546\u6807\u7eed\u5c55\u3001\u5546\u6807\u76d1\u89c6\u670d\u52a1\u7b49\u670d\u52a1\u3002\u6211\u4eec\u8fd8\u6839\u636e\u9a6c\u5fb7\u91cc\u534f\u8bae\u4ece 2021 \u5e74 12 \u6708\u5f00\u59cb\u5728\u8fea\u62dc\u63d0\u4f9b\u56fd\u9645\u5546\u6807\u6ce8\u518c\u670d\u52a1.<\/p>\n","protected":false},"excerpt":{"rendered":"

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