In the past, pharmaceutical companies used to focus more on Patents and mostly overlooked the importance of trademarks for IP protection. However, as competition increased, pharmaceutical investors realised the importance…

Creating a brand that instantly resonates with consumers and the general public is essential to ensure business success across the world including in the Sultanate of Oman. Consumers associate a…

The newly-established trade relations between Israel and the UAE witnessed a new milestone with two countries finalising on establishing embassies in the respective countries. Israel formally opened its embassy in…

The UAE scores better than a number of nations when it comes to providing innovative healthcare solutions to citizens and residents. Mandatory health insurance for all, a small yet wealthy…

Running a startup is a daunting task, especially in the early stages, when the funding is scarce. While focussing on attracting more customers and investors, startups often tend to ignore…

Intellectual property (IP) is an aspect of business that is omnipresent, and we feel its ripples on every walk of life. IP manifests itself in myriad forms in our daily…

Filing in the wrong classes is one of the most common errors that brand owners commit while registering a trademark in the UAE. It’s a cardinal sin at par with…