Key Reasons Media Businesses Must Obtain Trademark Protection
Trademark registration in the UAE is of paramount importance to all businesses, including media companies. Most media businesses give top priority to copyright registration and forget to protect their important assets through trademark registration. Trademark agents in the UAE can help you to navigate the formal requirements to register a trademark.
Building a brand identity and protecting it through trademark registration is important for media businesses for a wide range of reasons. Gaining customers’ trust, beating the competitors and preventing others from misusing your brand name, logos, and slogans are some of the key reasons for media companies to register their trademarks in the UAE. If you wish to know about more reasons, read ahead:
Protect the Most Important Assets
For all businesses, a brand communicates the product proposition, quality, price, trust and customer service. A carefully developed brand will allow your customers to distinguish your services or products from services of products offered by your competitors. Many surveys and reports have shown that the brand plays the most important role in shaping the consumer decision-making process. In this aspect, a brand can be considered one of the most important assets a company can own and leaving it unprotected will eventually ruin your identity and alienate your customers. Trademark agents in the UAE can advise you on how to protect your media company’s assets through trademark registration.
Networking and Partnerships
Your media brand will impart a certain degree of trust and reliability to all of your partners if it is protected through trademark registration in the UAE. Supply chain and upstream business partners trust brands that are registered as trademarks in the relevant territories. By registering a trademark, you can minimise the risk of any brand-related complications, thereby gaining the trust of your partners.
Media startups, be it print, online, or broadcast media, may require to attract investors to take their business to the next level. Similarly, big media firms may require to impress a board of investors. Whatever the size of your business, building a strong brand and protecting it through trademark registration is the most viable solution to impress investors. In most cases, the brand value of a business determines a major share of its market value.
Deterrent For Copycats
Some people consider imitating an already successful brand as the easiest route to generate profits without much sweating. However, being the victim of trademark infringement will tarnish your brand image and drain your revenues. Businesses that fail to register their trademarks will have only a few arrows in the quiver to fight off the copycats. You need to have a registered trademark in the UAE to take legal action against an infringer. Only the owners of a registered trademark can send a Cease and Desist letter to effectively stop any infringement attempt.
Quicker and Cheaper Resolution of Disputes
Even in cases when it comes down to an infringement lawsuit, a registered trademark provides you with a level of protection that allows for a quicker and cheaper resolution of disputes. This means that by the end of the day, the initial investment into a trademark will allow you to save a considerable amount of effort, concerns and lawyer fees.
Foster Growth Potential
Trademark registration in the UAE opens up the doors for fostering growth potential. Franchising is a particularly popular option, allowing for a quick global expansion by collecting royalties for the relevant know-how and the use of the brand. Trademark registration is absolutely vital in this process, enhancing the level of franchisees’ confidence as well as increasing the value for your company.
Protection Around the World
The target audience of media businesses may not be restricted to a particular country. Most well-known media companies have a presence in multiple countries. It means they need to protect their brands in multiple countries or regions. Filing a trademark application in each relevant territory may involve huge costs but there is a cost-effective and convenient solution. The Madrid Protocol of International Trademark registration allows brand owners to register their trademarks in more than 120 countries through a single application and in a single language. Moreover, you need to pay a single set of fees. Trademark agents in the UAE can help you to register through the Madrid Protocol.
Trademarks Offer Protection for Life
Typically, trademark registration provides protection for a period of 10 years, after which it needs to be renewed. The existence of an expiring trademark however provides you with the right to extend this period, effectively providing lifelong protection.
Hire the Leading Trademark Agents in the UAE
Performing trademark registration in the UAE is essential for media businesses to obtain exclusive rights over the use of their trademarks. Trademark agents in the UAE such as Jitendra Intellectual Property (JIP) can help the brand owners to register and protect their trademarks without any hassle. JIP’s highly qualified and experienced trademark agents can help you navigate the procedures of trademark registration.