Businesses could have developed unique packaging to promote and sell their products, and this packaging could be a valuable intellectual property. If a business fails to secure its packaging, then it could lead to severe problems. Competitors or other businesses may misuse the packaging, confusing your customers. A unique packaging is not just a wrapper; it can be a good selling point for a business. Businesses should be able to identify their intellectual property and take necessary precautions to safeguard it. In this blog, we will discuss why businesses in the UAE should secure their unique product packaging as intellectual property.
Importance of product packaging and intellectual property protection:
If you register the creative elements of your product packaging as intellectual property, then it can help you improve brand recognition. If you have a unique packaging, it will help you to stand out in the market. When a packaging design gains significant recognition, securing intellectual property protection becomes essential. Businesses can obtain market distinction in the UAE through Intellectual Property Rights. IP protection can grant you exclusive rights, which will be helpful to obtain customer trust. By obtaining exclusive rights for your packaging, you will be able to control how the packaging will be used and prevent others from misusing it.
Obtaining relevant IP protection will be beneficial for the business growth as it can attract customers and investors. A strong brand identity can be obtained through IP registration, and it needs to be maintained to sustain in the UAE’s competitive business market. To secure intellectual property business should monitor it frequently and take necessary legal action in the event of infringement.
Which IP protection strategy can be used to secure your packaging design in the UAE?
You can choose an IP protection strategy based on the unique features of your packaging. Companies can protect their logos, shapes, or colours through a trademark. Copyright protection can be used to protect the artistic and graphic elements of your packaging. You can choose industrial design to secure the ornamental aspects of your packaging. The UAE Ministry of Economy oversees all intellectual property protection in the country.
Trademark protection for packaging in the UAE
Trademark protection can secure your unique brand elements. You can protect your brand name and message in your packaging through trademark protection. Businesses can obtain trademark protection for how the packaging looks. Graphics, colour, combination, and stylish packaging design can get trademark protection in the UAE. The unique colour pattern in the packaging can be protected as a trademark. One thing that businesses should consider is that the message or colour patterns you plan to obtain trademark protection for should be original.
Coca-Cola is a renowned soft drink brand that has obtained trademark protection for its bottle design, which prevents others from imitating the design.
Industrial design to secure the packaging design
If your packaging consists of an innovative shape, then industrial design is a good choice for you. The aesthetic and unique features of your packaging can be legally protected through industrial design registration in the UAE. So, if your packaging has ornamental or other forms of design pattern then industrial design will be a good choice. Industrial design will prevent others from using your design. This IP protection strategy is used to protect the non-functional aspect of the packaging. Secure the visual appeal, patterns, or shapes of the packaging through Industrial design.
Copyright for packaging in the UAE
Companies can secure the artistic and graphical elements of their packaging through copyright protection. Brand owners can secure their artistic label designs and artworks in the packaging through copyright. Coca-Cola’s artistic labels and Amul’s distinct packaging are major examples of copyright in packaging design.
A packaging can be a brand identifier and also be helpful for marketing purposes. If a business has distinctive packaging, then it should be protected as intellectual property. To secure IP rights in the UAE, companies need to prove that their design is unique and original. Identify the type of IP protection which is required for your packaging and secure your rights.
Choose the best trademark agent in the UAE to secure your brand identity:
IP registration is a complex process, and businesses must demonstrate that their intellectual property is compliant with UAE IP laws and regulations. Also, to obtain IP protection for packaging, you need to prove the originality. Jitendra Intellectual Property can help businesses with IP registration, monitoring, and enforcement in the UAE.
