Why Trademark Protection is Important for B2B Brands?

Unlike the B2C companies, most of the B2B businesses appear like they have not taken trademark registration in the UAE seriously. Most B2B businesses shy away from registering a trademark in the UAE as their services are rendered to a small specific group. However, developing a strong brand and protecting it through trademark registration is equally important to B2B companies even though they do not directly cater to the general public.

Trademarks are also a contributor to the success of big B2B brands such as IBM, Deloitte, Zoom, Slack etc. In this blog, we will try to establish why trademark protection is important to B2B brands. However, you must consult with trademark agents in the UAE before developing your trademarks. Read ahead and gain valuable insights:

1. A strong trademark gets you in the door

If you think only B2C brands like Mcdonald’s or Nike need to register a brand in the UAE, let us provide you with an example. A company named XYZ LLC needs customer relationship management (CRM) software. The company do not contact all the CRM suppliers in the UAE or in the Middle East to get the software.

The buying committee of the company might easily finalise a CRM brand they can rely upon. They didn’t waste much time as they browsed the well-known CRM brands in the market. A customer, be it an individual or a company, thinks like ‘if it’s a well-known brand, it will be good”. Customers associate a registered trademark with a certain degree of quality and reliability. If you register a trademark in the UAE, your customers are highly likely to buy your goods or services solely trusting the reputation of your registered trademark.

2. A registered trademark gives you legal protection

Most companies face threats from a competitor who wish to take undue benefit from their brand’s reputation. If a competitor copes or infringes upon your brand name, you can easily stop them with a registered trademark. However, in the case of an unregistered trademark, the burden of proof will be on you to establish the trademark infringement.

It will be tough for you to prove that someone has infringed on your brand name if you have not registered a trademark in the UAE for your B2B brand. Without trademark protection, you may also have to spend a lot of money to establish the infringement. To avoid such a hassle, register your trademark in the UAE from day one with the help of trademark agents in the UAE.

3. You can outperform your competitors

Building your brands is the best way to brave your competitors in the market. If your competitors have weak brands, you can stand out by having a unique trademark. However, if your competitor has a stronger brand reputation, you will be left behind unless you implement robust trademark strategies. Trademark agents in the UAE can help you build an efficient trademark strategy.

4. A strong brand helps to close the next sale

A brand protected through trademark registration enhances your reputation among customers. More importantly, this reputation carries forward. Therefore, when your customer needs a service like yours, he or she will make one call to you, instead of four or five. This means a registered trademark will lead to recurring purchases on the back of your brand’s reputation.

5. A strong trademark minimizes the buyer’s risk

Even though your company is B2B, you are not selling your products or services to robots. Ultimately, you are helping an individual or a team of people to solve a problem. For example, a tax consultant company offers its services to a team of people to help them stay compliant and avoid penalties. However, the cost of a mistake in B2B can be huge.

The client will incur higher penalties, suffer reputation damage and face other legal consequences if the tax consultant makes a costly error. This is why most companies prefer to rely upon a well-known brand when it comes to B2B purchases. Availing of the services of a company with a registered trademark is the key to minimising the risk. If you have a registered trademark in the UAE, your potential customer might think purchasing your products might involve less risk.

Consult with the Best Trademark Agents in the UAE

Whatever type of business you run, be it B2B or B2C, you must protect your brand name and other brand elements through trademark registration in the UAE. The brand registration process can be complex but trademark agents in the UAE such as Jitendra Intellectual Property (JIP) can simplify it for you. JIP has the experience and expertise to help you protect your valuable brand in the UAE and other relevant territories.

JIP offers reliable trademark services in Dubai such as trademark registration/renewal, trademark watch, trademark search etc. JIP also provides worldwide trademark registration under the Madrid Protocol. Consult with us today to protect your valuable trademark without any hassle.

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