The UAE has made a significant upgrade in intellectual property management. The TM marketplace is a digital platform launched by the UAE to simplify the buying, selling, and licensing of trademarks. This platform will transform intangible assets into tradable commodities and also make the UAE a major hub for IP innovation. This new transformation in the IP sector was implemented by the Ministry of Economy and Tourism.
This new IP initiative has simplified the transaction related to trademarks and will be useful to attract global investors. A trademark is used for brand protection, and it has great value, and due to this business can sell, buy, or license this intellectual property.
What is the UAE’s TM marketplace and how will it change the IP landscape in the country?
Earlier in the UAE, trademarks weren’t directly used for commercial exchange; now the TM marketplace is a digital platform through which trademark owners can list their mark for sale or licensing. Businesses from different industrial sectors can choose a trademark based on their requirements from the TM marketplace.
Buyers can check for available or listed trademarks in the TM marketplace and can acquire them. The TM Marketplace is a digital platform which is fully secured, and it will facilitate the IP transaction effectively. Buyers can explore the brands through a secure digital process. A registered trademark will have good value, and based on its value business can monetise it.
How does the UAE’s TM marketplace operate?
This digital platform will be operated under government control, and the listed trademark in the TM marketplace will be registered in the country. An unregistered mark won’t be listed in the marketplace. The buyers or trademark owners should log in to browse the available trademarks or to trade the mark in the marketplace. Identity verification is an important step to ensure that there is no malpractice on this platform.
The digital transactions are secured, and also it is complaint with the national and international IP laws. The transactions will be supervised by the Ministry of Economy, which ensures that the transaction is done in a standard manner. So, the TM marketplace has developed a reliable online environment for trademark owners and also for businesses. This initiative will be helpful to improve international investment in the country.
Trademark monetisation is one of the key benefits of the TM marketplace. Small and medium sized business may not have the resources or opportunities to monetise their mark, but now they have a secure and reliable digital platform to transform their brand into financial assets. Businesses can now invest in innovation and growth due to the conversion of intangible assets into liquidity.
It supports entrepreneurship by reducing the market entry barriers in the country. It can transform the underused trademarks into active sources of economic value. The TM marketplace can attract global investors, and international investors can explore registered and legally secured trademarks, eliminating the need for due diligence and risk mitigation.
How can Jitendra Intellectual Property help businesses to maintain the value of their brand?
Businesses can acquire valuable brand properties through the TM marketplace, but trademark valuation should be done before conducting the transaction. Valuation should be done to determine the monetary worth of the brand, which is important for business. Also, a registered trademark is only eligible to be listed in the TM marketplace, so trademark registration is really important. Jitendra Intellectual Property is one of the major IP service providers in the UAE. Our professionals can help you with trademark valuation and registration in the country.
Q&A
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Is there any fee to join the TM marketplace?
This IP platform is browser-based, and the UAE government entirely controls it. You don’t need to download an app or make payments. Anyone can use this platform to browse or to list the trademark without any cost. Payment is only required while carrying out the ownership transfer.
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Is the listed trademark in the TM marketplace valid or not?
In the TM marketplace, a trademark will only be listed for sale or licensing if it is legally registered in the country.
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Are transactions through the TM marketplace secure?
The platform is controlled and operates under the supervision of the UAE Ministry of Economy and Tourism. So, this digital IP platform is designed to carry out the transaction in a secure manner.
