Value of your Brand & Value of your Trademark: Are they same?

Conducting trademark registration in the UAE is critical for a brand’s performance in the market. You need to assess the value of a trademark to understand the worth of your registered mark. However, business owners often get confused by the definitions of a brand and a trademark, leading to the wrong belief that brand valuation and trademark valuation are the same.

Trademark agents in the UAE can advise you on the differences between a brand and its trademark. In this blog, we will provide you with more information on the differences between the value of your brand and the value of your registered trademark in the UAE. Read ahead to gain more insights:

The value of a brand and the value of a trademark are two different things, and it’s important to differentiate between them. Here are the key differences:

Definition of brand Vs Trademark

A brand is the overall perception of a company in the minds of its customers, while a trademark is a legal symbol, word, or phrase that distinguishes a company’s products or services from those of its competitors. Registering a trademark in the UAE is the best way to ensure protection for your brand.

Scope of Value: Trademark Vs Brand

The value of a brand encompasses a wide range of factors, including the company’s reputation, customer loyalty, marketing efforts, and overall performance. In contrast, the value of a trademark is limited to its legal protection and its ability to prevent others from using similar symbols, words, or phrases in connection with similar products or services.

Scope of Protection: Trademark Vs Brand

A registered trademark provides legal protection to a company’s intellectual property and prevents others from using similar marks, which helps to establish brand identity and market share. However, a brand’s value extends beyond its legal protection and encompasses factors such as customer trust and loyalty, which are difficult to quantify and protect through legal means. Hire the best trademark agents in the UAE to protect your brand through trademark registration.

Marketability: Trademark Vs Brand

While a strong trademark can help to establish a company’s brand identity and marketability, a brand’s value is also influenced by other factors such as product quality, customer service, and marketing efforts. A company with a strong brand may be able to leverage that value to increase sales and market share, regardless of the strength of its trademark.

How to calculate brand value?

You can determine the value inherent in a brand by utilising different parameters. For example, you can represent the brand value as a monetary amount that is generally based on the market value associated with a product or service sold under the brand name. This value takes into account the reputation, pricing and other factors and is based on a market valuation of the company or line of products, as well as consumer research. Brand equity can be defined as the value of the product or service from the perspective of the consumer, based on the premium they are prepared to pay in comparison with similar products offered by competitors.

How to calculate trademark value?

We determine trademark value using different approaches. For example, we can use the income approach that identifies the value based on the financial value or future income the sale of products carrying the mark can generate for the owner. This value may include royalties. The second one is the market approach, which determines the market value by comparison with competitors. The third approach is the cost approach, which identifies the costs associated with the registration of the trademark and applicable patents. Trademark agents in the UAE can help you register the trademarks.

Hire Trademark Agents in the UAE to Protect your Valued Brands

In conclusion, while a trademark is a legal symbol that protects a company’s intellectual property, the value of a brand encompasses a much broader range of factors and is more difficult to quantify. Understanding the differences between the two is important for businesses to effectively protect and leverage their intellectual property and brand identity. If you want to protect your brand, hire the best trademark agents in the UAE such as Jitendra Intellectual Property (JIP).

We can provide robust trademark services to prevent others from infringing on your registered mark. JIP also provide trademark litigation services in the UAE in case you want to take any infringement case to a court. We can also help you with international trademark protection through the Madrid Protocol. Avail of our brand registration services in the UAE to ensure your valued trademark remains protected wherever you have the business.

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