When Should Startups Register a Trademark in UAE?

The system of protecting a distinctive mark, design, logo, phrase, word, symbol, or sign that tells apart services or goods is called trademark registration in UAE. Trademarks are governed and protected under the trademark law in UAE. Registering your trademark labels you as the exclusive legal owner of a trademark saving your mark from unauthorised use. When it comes to trademarks, businesses fail to estimate the right time for trademark registration in UAE. Some do it earlier and some remain entangled in other business operations. So, when should startups register a trademark in the UAE? The best answer is “as early as possible”. This article will enlist all the advantages of early trademark registration and will also find potential disadvantages of late trademark registration in UAE.

Meanwhile, Jitendra Intellectual Property is helping businesses in the UAE get their trademarks protected and registered as soon as possible. JIP also helps with various trademark services including trademark search, trademark registration, trademark enhancement, trademark litigation, etc.

Register Your Trademark in UAE As Soon As You Can

The sooner you register your trademark, the better it is. Your burden of registering your trademark will be drawn away and now you will be able to focus on other business startup operations;

• Register your trademark before you invest in marketing, advertising, and branding.

• Register your trademark before you launch your services or products.

• Register your trademark when you are planning your business.

Advantages of Early Trademark Registration in UAE

Early trademark registration comes with the following benefits;

1. Business Advantages

• It safeguards your business’s brand credibility and reputation.

• It attracts potential investors and enhances the value of your business.

• It distinguishes your unique business from your potential competitors.

• It increases your confidence in the market and shows your commitment to IP.

2. Legal Advantages

• It gives you unique rights that you are the exclusive owner of the trademark and only you can use it.

• It protects your business from infringing activities.

• It boosts your chances of winning the litigation if any such circumstance arises.

3. Strategic Advantages

• It helps you recognise possible infringers.

• It will encourage you to register or renew your trademark early in future.

• It will allow you to consider expansion by registering your trademark on an international level once it has been locally registered.

4. Financial Advantages

• It will save you from rebranding which is costly.

• It will save your revenue that can be lost in infringement cases when you start using a trademark that you didn’t bother registering first.

• It allows you to obtain different licenses.

5. Operational Advantages

• It will facilitate your different business functions.

• It will minimise the risks of controversies related to infringement.

• It will enhance your reliability and reputation among your partners and customers.

Disadvantages of Late Trademark Registration in UAE

Late trademark registration comes with the following disadvantages;

1. Business Disadvantages

• It can damage your brand, its reputation and credibility due to infringing cases.

• It will confuse consumers if they have seen or known a mark like yours before.

• Your potential competitors can register your mark before you do.

• It can disrupt business functions.

2. Legal Disadvantages

• You can lose your unique rights.

• Your brand is more vulnerable to infringement.

• Your chances of winning litigation are minimal.

• Your conformity with IP will be zero.

3. Strategic Disadvantages

• You can miss various business opportunities such as expansion, international trademark registration, etc.

• You will not be able to explore new markets.

• Your credibility among your customers will be reduced.

• It will be hard to get different licences.

4. Financial Disadvantages

• If anyone sues you for infringement, you will have to spend your revenue on rebranding.

• Your revenue that was for other important business operations will be lost.

• Handling disputes via trademark litigation will also cost you a lot.

5. Operational Disadvantages

• The process of trademark registration in UAE will become complex and costly for you.

• Registration takes time and the process will be further delayed if you choose to register late.

• It will add up more requirements regarding documentation.

Why Choose Jitendra Intellectual Property?

JIP is an expert IP service provider in the UAE offering its clients comprehensive trademark services including trademark registration, trademark search, trademark enhancement, trademark litigation, trademark renewal, trademark cancellation, etc. Our IP professionals can tackle any trademark-related issue with responsibility and grace. Consult our experts today.