A carefully selected trademark serves as the face of your UAE brand. A registered trademark is key to shaping perceptions and creating brand loyalty. Famous companies like Apple and Nike…

The UAE’s accession to the Madrid Protocol of international trademark registration has enabled the brand owners to gain protection for their trademarks in several international territories with one registration. The Madrid…

Startups must consider developing a brand and registering it as a trademark in the UAE immediately after starting their operations. However, it doesn’t mean you should jump into the water…

Conducting trademark registration in UAE is critical for a brand’s performance in the market. You need to assess the value of a trademark to understand the worth of your registered…

In a highly competitive market like the UAE, creating a unique brand identity is critical for your business. Conducting trademark registration in the UAE for your brand name, logo, or…

The Madrid Protocol has centralised the process of international trademark registration, enabling brand owners to register their trademarks in more than 120 countries through a single filing. However, you need…

You should register your trademark in the UAE to protect your brand name, logo and catchphrases from being copied by competitors. Trademarks play a critical role in distinguishing products and…