If you want to protect your brand’s identity in the UAE, you should never downplay the importance of trademark registration. The process can be complex, but you should not refrain…

Registering a trademark in the UAE is a lengthy process that requires you to make some accurate decisions. Any error in judgment could adversely impact the validity and enforceability of…

Smartphones have played a greater role in revolutionising the interaction between brands and consumers. Companies now focus on registering their smartphone app icons as trademarks as they play a key…

The Gulf Cooperation Council Countries (GCC) offers innumerable vistas to expand your brand’s presence due to the lucrative opportunities available. However, competition is rife in the GCC countries, warranting effective…

Conducting trademark registration in the UAE is critical for car manufacturers as the automotive sector is an IP-intensive industry. However, due to the characteristics of the industry, car manufacturers may…

Establishing a strong brand identity is crucial for the success of all brands including the pharmaceutical brands. One of the foundational steps in brand protection is registering a trademark in…

Businesses offering lifestyle coaching services often do not think about protecting their brand name logo or slogan through trademark registration in the UAE. The UAE, especially Dubai, is home to…

The Kingdom of Bahrain is a profitable ground for both global and regional brands. However, the tough competition in the local market makes it critical for businesses to protect their…

The UAE’s accession to the Madrid Protocol of international trademark registration has enabled the brand owners to gain protection for their trademarks in several international territories with one registration. The Madrid…