Conducting trademark registration in UAE is critical for a brand’s performance in the market. You need to assess the value of a trademark to understand the worth of your registered…

In a highly competitive market like the UAE, creating a unique brand identity is critical for your business. Conducting trademark registration in the UAE for your brand name, logo, or…

The Madrid Protocol has centralised the process of international trademark registration, enabling brand owners to register their trademarks in more than 120 countries through a single filing. However, you need…

You should register your trademark in the UAE to protect your brand name, logo and catchphrases from being copied by competitors. Trademarks play a critical role in distinguishing products and…

If you want to protect your brand’s identity in the UAE, you should never downplay the importance of trademark registration. The process can be complex, but you should not refrain…

Registering a trademark in the UAE is a lengthy process that requires you to make some accurate decisions. Any error in judgment could adversely impact the validity and enforceability of…

Smartphones have played a greater role in revolutionising the interaction between brands and consumers. Companies now focus on registering their smartphone app icons as trademarks as they play a key…

The Gulf Cooperation Council Countries (GCC) offers innumerable vistas to expand your brand’s presence due to the lucrative opportunities available. However, competition is rife in the GCC countries, warranting effective…

Conducting trademark registration in the UAE is critical for car manufacturers as the automotive sector is an IP-intensive industry. However, due to the characteristics of the industry, car manufacturers may…

Establishing a strong brand identity is crucial for the success of all brands including the pharmaceutical brands. One of the foundational steps in brand protection is registering a trademark in…