How does Trademark infringement inflict Costly Damage to Your Brand?
A trademark is a company’s biggest asset and it defines the brand’s identity. Even though it…
Trademark infringement: A Guide to Visual Vs Phonetic Similarity
Trademark infringement occurs when one party uses a trademark that is similar to another party’s registered…
Key Elements and Challenges of an Effective Brand Protection Strategy
The identity of any business is built on its brand, which you need to safeguard against…
Key takeaways brands can use from INTA report on anti-counterfeiting
The International Trademark Association (INTA) has released its Anti-counterfeiting Benchmarking Report aimed at helping businesses deal…