How Does a Registered Trademark Become Crucial for Business Success?
Every entrepreneur starts a business to become successful by making profits. Business success can be achieved by developing a robust marketing strategy for attracting a strong client base. However, many small businesses in the UAE strive to achieve this goal without a proper brand protection strategy. Startups and small businesses often fail to understand that trademark registration in the UAE should form the core of every marketing strategy because customers connect with a brand through distinctive trademarks.
Due to a lack of this vital knowledge, the majority of startup trademarks remain unregistered in the UAE causing rivals to copy their products with a similar identical product which misleads the customers and spoils the established brand reputation and eventually business. However, such startups and small businesses have to struggle hard to achieve business success without a registered brand. If your business is yet to register trademarks, consult with the best trademark agents in Dubai for guidelines.
Meanwhile, this article will enlighten you on how registering a brand in the UAE will lead to business success. Go on reading.
Long-Term Business Value Increase
Registered trademarks are important assets that will let the value of your business speak over a period. This is because, unlike other assets, the value of trademarks appreciates over some time. More value means more money and it would help in further investments, expansion or diversification.
The value of business becomes more critical when you put your business up for mergers or acquisitions. By carrying out trademark registration in the UAE, you have taken the first step in increasing the worth of your business.
Brand names and logos are the prime trademarks that make your business and products more accessible to the customers. You can legally own the logos and brand names once you register them as trademarks in the UAE. The trademarks you own will help the customers distinguish any services or products your business supplies from those of your competitors.
In short, a registered trademark serves as a source identifier for your business, helping the customers easily access your products and services. No matter what gimmick you do to boost your brand, the customers will remember your brands only through well-established trademarks. Once the public establishes a connection with the trademark, they will be more inclined to buy your products or services. Strong and distinctive trademarks will stand out in the market. You can seek the help of trademark agents in Dubai to select strong and distinctive trademarks for your brand.
Registered Trademarks can Boost Sales
A registered trademark is key to ensuring a significant increase in sales volume. In a competitive market like the UAE, the products of your competitors are likely to be similar to yours. If a market is full of similar products, then how can you ensure the customer will pick out your brands? Here is how a registered trademark plays a crucial role. A trademark can make customers loyal to your brand and influence them to purchase your products instead of your competitors.
If your trademark is more distinctive and eye-catching than your competitors’, then it will leave an indelible impression on the customers. The customers will associate a registered trademark with a certain degree of quality and reliability. If the customers think your trademark represents products of high quality, they will make repeated purchases resulting in increased sales volume for your business. A memorable trademark will attract more customers even if your product line is more expensive than your competitors.
Helps in Gaining Global Market Reach
Having a registered trademark is one of the best ways to accelerate the global expansion plans of the companies. Expanding into wider markets and establishing a global presence become possible through a well-established brand.
The companies can highlight their trademarked assets through clear-cut brand strategies to establish a global presence. International brands such as Apple, Nike, and Adidas expanded their global presence through such well-planned marketing strategies. The role played by trademarks in their marketing strategies is a well-known story.
Franchise Agreement Opportunities
A registered trademark allows the companies to taste success with a proven business model such as franchising. By signing a franchise agreement with another party, your company can give consent to other businesses to produce the goods under the brand of the trademark owner.
Your company, by giving the trademark rights, can ensure that the franchisee will maintain the quality and other standards of the brands that the consumers associate with the trademark. Big brands such as McDonald’s gained widespread success after licensing their trademark rights to franchisees across the globe.
Consult with Jitendra Intellectual Property for Brand Registration
You might have realised by now that a registered trademark is exactly what your business requires to achieve success and become profitable. No matter the size of your business, it is essential for you to perform trademark registration in the UAE to gain customer loyalty and beat your competitors.
However, non-nationals can register their trademarks in the UAE only through trademark agents. If you are looking for the best trademark agents in the UAE to protect your brands, look no further than Jitendra Intellectual Property (JIP). JIP offers trademark registration services in the UAE and other GCC countries such as Saudi Arabia, Oman, Bahrain, Kuwait and Qatar. Protect your valued brands across the Middle East with the bespoke services of JIP.