Top Insights for Trademark Registered Brands to Ensure Loyalty of Consumers
Every business thrives due to the immense brand value they enjoy across multiple jurisdictions. The businesses put all their resources into developing a successful brand strategy to establish their brands and retain customers who exhibit brand loyalty is key to their success in the lucrative international markets including Dubai. By carrying out brand registration in Dubai, UAE the companies can ensure that their brand names, logos and associated trademarks are well established in their target markets and leave a strong impression on the minds of relevant consumers.
Once a trademark is established among the public, the recognition value of the brand is worth millions. This is the precise reason why big companies spend huge amounts of money to study the impact of their brands or trademarks in relevant markets. A well-established trademark is a key to create a customer-base who indulges in buying your products repeatedly due to brand loyalty. As a brand owner, you need to understand certain key trademark insights that help you in creating customers that are loyal to your brand.
Trademark agents in Dubai list here certain key trademark aspects that you should follow to increase brand loyalty among consumers:
1. Create a Strong Brand Name
Companies need to develop effective brand strategies but it is not as easy as you think. Developing a brand involves the steady work of focus groups, market testing and pilot products. Once you establish a brand name, it will generate its momentum mainly because the consumers start recognising and trust it. However, the initial phase that is the stage where you need to introduce the brand name and attracting public attention is challenging.
Before developing a brand name or embarking on brand registration in Dubai, UAE you must realise that an effective brand name should be easy to remember and strong enough to leave an indelible impression on the minds of people. The brand name should also be associated with a trademark that evinces the same qualities. The brand name and trademark should evoke reactions and feelings in the minds of consumers who are relevant to the product you sell.
2. Remember the Significance of Logos
A lion’s share of profits that your company generates often comes from the customers who buy the products repeatedly. These types of customers can be considered as showing brand loyalty. They are valuable to your business as they favour your brand over another similar product. You must develop a brand strategy to exploit the brand loyalty of returning customers. In many cases, products that are branded with the company logo can help you achieve this.
In a vast and dynamic market like Dubai, having an instantly recognisable brand and logo will add to the profitability of your business. If your business is planning to expand into Dubai, a logo that enjoys the protection of trademark registration in Dubai, UAE will make the branding easy for you. Consult with the best trademark agents in Dubai who will assist you in registering your logo which will let you exploit the loyalty of your customers in a hassle-free way.
3. Protect Trademarks from Infringement
Trademark registration in Dubai, UAE ensures that your brand name, logo or designs are protected from legitimate competitors who sell their products. Leaving your well-known trademarks unregistered in the UAE will lead to a situation where other parties register trademarks that are similar or identical to yours. You should also ensure that your trademarks are filed in all the relevant classes.
Identical or confusingly similar trademarks filed by competitors may lead you to disputes and lengthy court battles. This will put a dent on your brand image and also lead to a waste of resources and time. To avoid such events seek the help of trademark agents in Dubai who will assist you with trademark watch services. By availing of efficient trademark watch services in Dubai you will get alerts when a third party files a conflicting trademark application with the UAE Trademark Office. This will make sure that your customers stay loyal to your brands as brand confusion is eliminated.
4. Counterfeiters may Impair Brand Image
As a brand owner, you need to compete with legitimate competitors to secure your trademarks but a greater threat exists in the form of counterfeiters and brand stealers. Once your brand is successfully established, your trademark assumes a financial value that other people try to exploit. Bigger companies such as Gucci, Disney and Rolex always defend their brands against widespread counterfeiting efforts by bogus companies.
Many companies aggressively track down the counterfeiters who infringe their trademarks because their loss will be huge if their brand is compromised. Trademark & brand registration in Dubai, UAE won’t suffice to protect your company from copycats. In the UAE, you can safeguard your brands by recording your trademarks with the Customs Authority. Fake products are a greater threat to brand loyalty as such products will put the safety of consumers in peril.
Consult with the Best Brand Registration Agents in Dubai
Brand registration in Dubai, UAE is the most important part of a business that seeks to grow as it is the first step to ensure brand loyalty among consumers. Registering brand names and logos and protecting it with the help of the best trademark agents in Dubai is a key part of your brand strategy. This is because successful trademarks create a strong impression in the minds of consumers and influence their buying preferences. However, failing to protect the brands through trademark registration in Dubai, UAE leaves the business vulnerable to competitors and counterfeiters. This is where the services of the best trademark agents in Dubai such as Jitendra Intellectual Property (JIP) become invaluable to the businesses. JIP’s trademark agents are highly qualified and ensure that the trademarks are protected across the UAE and other GCC countries. JIP’s services include trademark registration, trademark search, trademark watch, product registration etc.