
Madrid Protocol: How to Select Goods and Services?
The UAE’s accession to the Madrid Protocol of international trademark registration has enabled the brand owners to gain protection for their trademarks in several... Read more.

A Guide to Selecting the Right Trademark Classes for Oral Hygiene Brands
Oral hygiene products are an indispensable part of our daily lives, which explains the immense competition among the brands in this sector. Be it a toothpaste product... Read more.

Why Brands should Hire Trademark Watch Services?
One of the most effective ways to protect your brand’s identity is by conducting trademark registration in the UAE. However, registering a trademark alone will... Read more.

Key Trademark insights on the Goods Covered Under Class 14
When you decide to register a trademark in the UAE, you need to file the mark under the relevant class as per the Nice Classification. This is a mandatory step in... Read more.

Key Trademark insights on the Goods Covered Under Class 16
Registering a trademark in the UAE grants you exclusive rights to use the mark on commercial products and services. However, you need to file a trademark under the... Read more.

Top Five Ways IP Assets can make a Startup Attractive to Investors
Startups proceed to the next level of growth only when they succeed in attracting potential investors. Investors carry out a precise valuation of intellectual property... Read more.

Trademark Protection for Your Product Package in UAE
Conducting trademark registration in the UAE for your product package is one of the best ways to enhance brand recognition. Distinctive packaging can crystallize... Read more.

Everything Startups Should Know about Trademarks & Social Media
We can say without a doubt that social media play a huge role in the marketing and sales plans of startups and SMEs. An increasing number of startups and small businesses... Read more.

Why Brand Owners must avoid Generic Trademarks
When it comes to trademark registration in the UAE, avoiding generic trademarks should be at the top of your trademark checklist. If you submit a generic trademark... Read more.

Why Trademark Protection is Important for Consultancy Firms?
Trademark registration in the UAE is significant for consultancy firms as strong brand identity is highly critical for businesses offering services to clients. You... Read more.

